Our 2030 Goal

Our goal for the next 15 years is to get more than a third of the US to feel positive about our future.

As of 2014, most Americans favor the idea of sustainability and are willing to pay extra for sustainable products. Most sustainability experts feel that the dramatic changes needed may only be initiated by catastrophes. We want people to feel change is possible BEFORE catastrophe occurs.

In order to accomplish this, we will need to demonstrate real-world, practical changes that can cumulative to bring about a future of sustainability. We will use story telling and science to innovate our way around problems and into a sustainable path for humanity.

A key part of our message is that making sustainable choices is easier now than ever before. Regardless of your income level, profession or stage in life, you can contribute to sustainability. We hope to bring value to this calling, making sustainable living a trend and respected lifestyle.