The 2015 Event

The goal of the 2015 event will be to attract momentum in the event it starts to build. The event can be used to pivot to a new messaging strategy and consider development opportunities.

Based on these criteria, an online event would be best as it is scalable, local (can move wherever support ends up coming from)

It should be based on an event already associated with sustainability.

Earth Hour 2015 or 2016 - YES
How would we plug into this event?
 * Late March
 * One hour event - easy to assemble people around
 * One of the event messages is a challenge to do something - make a commitment - insert our message there
 * A very corporate event - large national sponsors, pop artists and national leaders.
 * If movement is successful, we may be able to get involved with the event planning
 * We would need to get some visibility - ideally as official beneficiary
 * We would have special experiences or opportunities for Thrive Members
 * We would have specific challenges related to Earth Day ready for new members post-event